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Customer switching behaviours in omnichannel retailing /

This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa.It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switch...

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Bibliographic Details
Main Authors: Anh, Nguyen Thi Van (Author), McClelland, Robert (Author), Thuan, Nguyen Hoang (Author)
Format: eBook
Language:English
Published: Singapore : Springer, [2026]
Subjects:
Consumer behavior.
Electronic commerce.
Electronic books.
Table of Contents:
  • Chapter 1: Introduction
  • Chapter 2: Omnichannel Customer Switching Behaviour Background
  • Chapter 3: Understanding Underlying Reasons for Omnichannel Switching Behaviour
  • Chapter 4: Factors Influencing Omnichannel Switching Intention An Empirical Research
  • Chapter 5: Omnichannel Customer Switcher Profiles and Their Journeys
  • Chapter 6: Managing Omnichannel Switching: Effective Mitigation Approaches.