Customer switching behaviours in omnichannel retailing /
This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa.It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switch...
| Main Authors: | , , |
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| Format: | eBook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2026]
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| Subjects: |
| Summary: | This book provides valuable insights into omnichannel customer behaviour and experiences during the switching process from online to offline channels and vice versa.It explores the key trends in consumer shopping behaviours in omnichannel retailing contexts, evaluating the impacts of customer switching behaviours in an omnichannel setting, and... |
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| Item Description: | Description based upon print version of record. |
| Physical Description: | 1 online resource (xiii, 113 pages) : illustrations (some color) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789819559497 (electronic bk.) 9819559499 |