AI utilization for marketing content creation /

"This book bridges the gap between theoretical concepts of AI and their real-world applications in marketing. We dive deep into the tools, technologies, and strategies that are already transforming the industry, offering practical insights for marketing professionals ready to leverage AI's...

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Bibliographic Details
Other Authors:	Rosário, Albérico Travassos, 1963- (Editor), Cruz, Rui, 1959- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Artificial intelligence > Marketing applications. Intelligence artificielle > Applications en marketing.

Table of Contents:

Harnessing supervised machine learning models for gold price predictions : discovering insights from a case study / Manan Sodha, Rudra Nayak, Nilamadhab Mishra, Meshal AlHarbi
Data analytics and predictive insights for business transformation / Saranya R, Dhivya S
Hyper-personalized marketing with AI : the future of consumer engagement and brand loyalty / Thandayuthapani S, Thirumoorthi P
Artificial intelligence driven marketing in Islamic finance : navigating consumer trust and ethical engagement in the metaverse era / Early Kismawadi
Introduction to AI in marketing / Manya Jaiswal, Shiju Sebastian
Artificial intelligence in marketing : a literature review on ethical implications and managerial strategies / Albérico Rosário, Rui Cruz, Luis Andrade.