AI utilization for marketing content creation /

"This book bridges the gap between theoretical concepts of AI and their real-world applications in marketing. We dive deep into the tools, technologies, and strategies that are already transforming the industry, offering practical insights for marketing professionals ready to leverage AI's...

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Bibliographic Details
Other Authors:	Rosário, Albérico Travassos, 1963- (Editor), Cruz, Rui, 1959- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Artificial intelligence > Marketing applications. Intelligence artificielle > Applications en marketing.

Description
Summary:	"This book bridges the gap between theoretical concepts of AI and their real-world applications in marketing. We dive deep into the tools, technologies, and strategies that are already transforming the industry, offering practical insights for marketing professionals ready to leverage AI's full potential"--
Physical Description:	1 online resource (xv, 345 pages) : illustrations (some color), color maps
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369399965 (electronic bk.)