Sustainable and inclusive practices for building authentic brands /

Bibliographic Details
Other Authors:	Teixeira, Sara (Editor), Oliveira, Zaila (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Green marketing. Marketing > Management. Marketing > Social aspects. Consumers > Attitudes. Marketing vert. Marketing > Gestion. Marketing > Aspect social. Consommateurs > Attitudes. Bioeconomics. Conscious Consumers. Corporate Authenticity. E-Commerce Platforms. Emerging Economies. Environmental Attitudes. Ethical Branding. Green Brands. Green Financial Literacy. Greenwashing. Marketing Practices. Neuromarketing. Sports Tourism. Electronic books.

Table of Contents:

Preface
Chapter 1. Rethinking Marketing for a Sustainable Future: The Role of Green Practices in Brand Strategy
Chapter 2. The Green Shift in Marketing: Modern Marketing Practices for Ethical Branding and Consumer Engagement
Chapter 3. Beyond Greenwashing: Authenticity and Strategic Legitimacy in ESG Branding
Chapter 4. Brands that Care: Measuring the Social and Environmental Footprint of Marketing
Chapter 5. Connecting With Conscious Consumers: Strategies for Engaging Value-Driven Audiences in the Era of Authentic Branding
Chapter 6. Connecting With Conscious Consumers
Chapter 7. Connecting Environmental Attitudes to Authentic Consumer Choices: The Product-Price Octahedron Model for Green Brands
Chapter 8. Empathy's Role in Creating Inclusive Brand Stories in India's Fashion Sector
Chapter 9. Ethical AI for Sustainable Brand Trust: Safeguarding Consumer Data in Marketing Ecosystems
Chapter 10. Emotional Branding in Emerging Economies: The Role of AI in Engaging Conscious Young Consumers in India and Indonesia
Chapter 11. Enhancing Consumer Experience in the Digital Age Through Personalization, Interactivity, and Intelligent Data-Driven Strategies
Chapter 12. Exploring the Strategic Potential of the Metaverse in Sports Tourism: A Proposal for the FC Porto Museum
Chapter 13. Sustainable Consumer Behaviour Towards Digital Coupon Redemption in B2C E-Commerce Platform
Chapter 14. Sustainable Practices in Peer-to-Peer Platforms: The Impact of Ethical Practices on Brand Image, Equity, and Extension Acceptance
Compilation of References
About the Contributors
Index.