Sustainable and inclusive practices for building authentic brands /

Bibliographic Details
Other Authors:	Teixeira, Sara (Editor), Oliveira, Zaila (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Green marketing. Marketing > Management. Marketing > Social aspects. Consumers > Attitudes. Marketing vert. Marketing > Gestion. Marketing > Aspect social. Consommateurs > Attitudes. Bioeconomics. Conscious Consumers. Corporate Authenticity. E-Commerce Platforms. Emerging Economies. Environmental Attitudes. Ethical Branding. Green Brands. Green Financial Literacy. Greenwashing. Marketing Practices. Neuromarketing. Sports Tourism. Electronic books.

Description
Abstract:	Sustainable and inclusive practices for building authentic brands explores how sustainability and diversity in marketing strategies. It examines how sustainable and inclusive practices are essential for building authentic brands. Covering topics such as sustainability, marketing, and branding, this book is an excellent resource for marketing professionals, brand managers, entrepreneurs and academicians interested in understanding the strategies.
Physical Description:	1 online resource (20 PDFs (540 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337345987 (electronic bk.)