rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Decomposing Market Shares - Methodological Foundations and Empirical Application
    sub title: An Empirical Analysis Exemplified by Market Shares of National Brands, Private Labels, and Retail Chains in Grocery Retailing
  name:
    name part: Brüggemann, Philipp.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: gw
    date issued: 2026
    edition: 1st ed. 2026.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (169 pages).
  abstract: This book presents both the methodological foundations and empirical applications of a decomposition approach developed by the author, which enables the comparative analysis of dependent variables within analytical models. This approach is compatible with various empirical methods, including regression analysis and structural equation modeling, and allows for the decomposition of causal relationships between independent and dependent variables into distinct components. Using the example of market shares of national brands, private labels, and retail chains, Philipp Brüggemann demonstrates how conventional market share analyses can be enhanced by decomposing them into components based on regular and promotional pricing. The method is characterized by its high transferability to various questions in both academic and practical contexts. This innovative method can be applied not only to market share analysis but also to numerous other relative and absolute key performance indicators in empirical models. The Author Dr. Philipp Brüggemann is a research associate with Univ.-Prof. Dr. Rainer Olbrich at the Chair of Business Administration, especially Marketing, at the FernUniversität in Hagen. His research focuses on topics related to retail, technology, e-commerce, and sustainability. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
  table of contents: Decomposition and Management of Market Shares of Manufacturer and Private Labels in the Grocery Trade -- Current State of Academic Discussion on the Competition Between Manufacturer and Private Labels in the Grocery Trade -- Foundations and Current State of Academic Discussion on Market Share -- Research Needs and Delimitation of the Study -- Method for the Decomposition of Market Shares -- Derivation of Hypotheses -- Data Basis and Preparation -- Empirical Study -- Discussion of Empirical Results and Practical Recommendations -- Discussion of the Method for Decomposing Market Shares -- Final Considerations.
  note: by Philipp Brüggemann.
  subject:
    topic: Technological innovations
  subject:
    topic: Marketing
  subject:
    topic: Innovation and Technology Management
  subject:
    topic: Marketing
  subject:
    topic: Innovations
  subject:
    topic: Marketing
  subject:
    topic: marketing
  classification: HD45 .B7 2026
  classification: 658.4062
  classification: 658.514
  related item:
    identifier: (OCoLC)1527156436
  related item:
    title info:
      title: Jossey-Bass business & management series
  identifier: 9783658490645 (electronic bk.)
  identifier: 3658490640
  identifier: 3658490632
  identifier: 9783658490638
  location:
    physical location: POD
  record info:
    record content source: SFB
    record creation date: 260203
    record change date: 20260418233626.1
    record identifier: in00005778984
    language of cataloging:
      language term: eng