Cover Image

The digital engagement model : how to capture and keep audience attention /

Show other versions (1)

This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and...

Full description

Bibliographic Details
Main Author: Yaros, Ronald (Author)
Format: eBook
Language:English
Published: Cham : Palgrave Macmillan, [2026]
Series:Palgrave practical guides in communication,
Subjects:
Digital media > Editing.
Interactive multimedia > Design.
Médias numériques > Édition.
Table of Contents:
  • Chapter 1: Digital Engagement Shifts to a New Era
  • Chapter 2: A New Model Fills Some Theoretical Gaps
  • Chapter 3: Your Mind on Media
  • Chapter 4: Social Media Builds Attention
  • Chapter 5: All Users Have a"Digital DIET
  • Chapter 6: Spice Content Generates Situational Interest
  • Chapter 7: Photos and Charts Must Explain Quickly
  • Chapter 8: The Smart Story Suite Offers a New Approach,Not a Single Template.