Maximizing operational efficiency at the intersection of supply chain management and marketing /

Bibliographic Details
Other Authors:	Rao, Muhammad Rashid (Editor), Mehmood, Tarique (Editor), Khan, Muhammad Rahies, 1986- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Business logistics > Management. Supply chain management. Marketing > Management. Logistique (Organisation) > Gestion. Marketing > Gestion. Artificial Intelligence (AI) Customer Feedback. Disruptive Technology. Food Marketing. Global Supply Chains. Green Supply Chains. Machine Learning. Marketing Analytics. Marketing Influence. Operational Efficiency. Risk Management. Supply Chain Management. Electronic books.

Description
Abstract:	Maximizing operational efficiency at the intersection of supply chain management and marketing explores the intersection between marketing and supply chain management. It examines how businesses can navigate the complexities of supply chain management, focusing on operational efficiency, sustainability, and technological innovation. Covering topics such as supply chain management, marketing, and efficiency, this book is an excellent resource for researchers, scholars, academics, and practitioners.
Physical Description:	1 online resource (15 PDFs (348 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337331119 (electronic bk.)