The need to rename tech /

This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the co...

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Bibliographic Details

Other Authors:	Chokshi, Crystal (Editor), Mansell, Robin (Editor)
Format:	eBook
Language:	English
Published:	Cham : Palgrave Macmillan, [2026]
Series:	Literature, Cultural and Media Studies.
Subjects:	Information technology > Social aspects. Information technology > Marketing. Information technology > Language. Branding (Marketing) Artificial intelligence. Technologie de l'information > Aspect social. Technologie de l'information > Langage. Stratégie de marque. Intelligence artificielle. branding. artificial intelligence. Information technology > Social aspects Information technology > Marketing Information technology Electronic books.