The need to rename tech /
This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the co...
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2026]
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| Series: | Literature, Cultural and Media Studies.
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| Subjects: |
| Summary: | This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading. With a commitment to social justice, the contributors rename digital technologies in order to subvert Big Tech's branding. Each chapter discusses a specific technology, rechristening it in a way that points explicitly to the social and political harms it is associated with. The alternative vocabularies that are proposed draw attention to what these technologies bring about, providing a means of resisting Silicon Valley's claims about what people and organisations should buy and experience. |
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| Physical Description: | 1 online resource (305 pages) : illustrations (black and white, and colour) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9783032051554 (electronic bk.) 303205155X |