Cover Image

Digital platforms and managing brand crises /

Bibliographic Details
Other Authors: Lima, Ana Pinto de, 1978- (Editor), Remondes, Jorge, 1971- (Editor)
Format: eBook
Language:English
Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:e-Book Collection.
Subjects:
Branding (Marketing)
Product management.
Digital media.
Internet marketing.
Stratégie de marque.
Produits commerciaux > Gestion.
Marketing sur Internet.
branding.
Brand Identity.
Branding Tools.
Consumer Behavior.
Consumer Engagement.
Content Marketing.
Crisis Management.
Digital Environments.
Digital Influencers.
Emerging Technologies.
Global Marketing.
Image Management.
Privacy Threats.
Social Media.
Strategic Leadership.
Sustainable Business Practices.
Electronic books.
Table of Contents:
  • Preface
  • Chapter 1. Brand Identity and Image in Digital Environments
  • Chapter 2. Brand Identity and Image Management in Peer-to-Peer Platforms: Navigating Crisis in Digital Environments
  • Chapter 3. Brands and Their Crisis Management
  • Chapter 4. The Future of Branding in a Tech-Driven World: How Emerging Technologies Are Redefining Consumer Engagement
  • Chapter 5. Strategic Leadership in Digital Branding: Navigating the Digital Transformation Era
  • Chapter 6. The New Face of Branding: Crafting Identity in the Digital Era
  • Chapter 7. Content Marketing as a Branding Tool for E-Grocery Applications in India
  • Chapter 8. Digital Influencers in Global Marketing: Strategies, Challenges, and Cultural Adaptation
  • Chapter 9. The Evolution and Impact of Podcasting: A Comprehensive Analysis of Its Growth, Audience Dynamics, and Challenges
  • Chapter 10. Sustainability and Social Responsibility as Brand Pillars: Are Ethics and Sustainability Brand Essentials?
  • Chapter 11. Innovative Brand Strategies and Their Contribution to the Sustainability of Businesses: Innovative Brand Strategies
  • Chapter 12. The Superpower of Digital Influencers: Heroes or Villians? Impact on Children
  • Compilation of References
  • About the Contributors
  • Index.