Digital platforms and managing brand crises /

Bibliographic Details
Other Authors:	Lima, Ana Pinto de, 1978- (Editor), Remondes, Jorge, 1971- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Branding (Marketing) Product management. Digital media. Internet marketing. Stratégie de marque. Produits commerciaux > Gestion. Marketing sur Internet. branding. Brand Identity. Branding Tools. Consumer Behavior. Consumer Engagement. Content Marketing. Crisis Management. Digital Environments. Digital Influencers. Emerging Technologies. Global Marketing. Image Management. Privacy Threats. Social Media. Strategic Leadership. Sustainable Business Practices. Electronic books.

Description
Abstract:	"This book aims to contribute to the creation of distinctive and memorable brands"-- Provided by publisher.
Physical Description:	1 online resource (18 PDFs (502 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337323695 (electronic bk.)