Cases on social media marketing engagement tactics /

Bibliographic Details
Other Authors:	Remondes, Jorge, 1971- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Internet marketing. Telemarketing. Marketing sur Internet. Télémarketing. Artificial Intelligence. Brand Engagement. Consumer Behavior. Crisis Management. Digital Marketing. E-commerce. Ethics and Law. Influencer Marketing. Marketing and Consumer Science. Media and Communications. Narrative and Storytelling. Social Media. Electronic books.

Table of Contents:

Preface
Chapter 1. Leveraging Social Media Marketing to Drive Consumer Engagement in Quick Commerce Platforms
Chapter 2. Social Media Marketing Strategies of Online Food Delivery Platforms in India: Will the Choice of the Right Channel Matter?
Chapter 3. Navigating Digital Persuasion: Strategies in Green Cosmetic Social Media
Chapter 4. Once Upon a Brand: Storytelling in Digital Telecom Campaigns
Chapter 5. The Impact of Augmented Reality in Physical Stores
Chapter 6. Artificial Intelligence and Automation for Social Media Marketing Engagement
Chapter 7. Synergizing AI and Automation: Case Studies on Next-Generation Social Media Marketing Engagement
Chapter 8. Impact of Artificial Intelligence on Influencer Marketing and Its Future Trends: A Case Study-Based Approach
Chapter 9. The Transformative Prospects of AI-Powered Virtual Influencers in Digital Consumer Engagement and Marketing Strategies
Chapter 10. Crisis Management on Social Media: Human Metapneumovirus (HMPV) Synergistic Approach
Chapter 11. Understanding Challenges and Implementing Solutions for Responsible Platform Use in the Digital Information Age: Ethics in the Age of Social Media
Compilation of References
About the Contributors
Index.