Cases on social media marketing engagement tactics /

Bibliographic Details
Other Authors:	Remondes, Jorge, 1971- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, 2026.
Series:	e-Book Collection.
Subjects:	Internet marketing. Telemarketing. Marketing sur Internet. Télémarketing. Artificial Intelligence. Brand Engagement. Consumer Behavior. Crisis Management. Digital Marketing. E-commerce. Ethics and Law. Influencer Marketing. Marketing and Consumer Science. Media and Communications. Narrative and Storytelling. Social Media. Electronic books.

Description
Abstract:	"This book identifies patterns of success and areas for improvement and fosters discussions about innovation and best practices in the field of digital marketing"-- Provided by publisher.
Physical Description:	1 online resource (17 PDFs (452 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337323596 (electronic bk.) 9798337323602