The visual identity of the book : from the Renaissance to the Digital Age /
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader...
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| Format: | eBook |
| Language: | English |
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Cambridge, MA :
Chandos Publishing is an imprint of Elsevier,
2025.
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| Series: | Chandos Information Professional Series
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book. Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource. |
| ISBN: | 0443161321 9780443161322 |