rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Nutrition science, marketing nutrition, health claims, and public policy
  name:
    name part: Ghosh, Dilip K.
    role:
      role term: editor.
  name:
    name part: Bogueva, Diana
    name part: 1974-
    role:
      role term: editor.
  name:
    name part: Smarta, R. B.
    name part: 1944-
    role:
      role term: editor.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: ne
    date issued: 2023
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xvii, 382 pages) : illustrations
  abstract: Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. The book begins with coverage of nutrition science before moving into nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. Intended for food and nutrition scientists who work in marketing, manufacturing, packaging, as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies, this book will be a welcomed resource. Includes case studies, points-of-view, literature reviews, recent developments, data and methods Explores intrinsic and extrinsic motivators for consumer purchasing behaviors Covers each aspect of "Seed to Patient" pathway.--Provided by publisher.
  table of contents: Nutrition science. Evidence-based nutrition communication : opportunities and challenges / Dilip Ghosh -- Clinical application of whey proteins / Nikhil Kelkar -- Prospects of using of biologically active substances to prevent depression / Liudmila Nadtochii, Denis Baranenko, Alena Proskura, Mariam Muradova, Dam Sao Mai, and Diana Bogueva -- Nutrition needs for lifestyle changes and managing disorders / R. Smarta -- Nutrition marketing. Integrated marketing communication on health-related consumer behaviour / Ambi M.G. Parameswaran -- How evidence-based nutrition science supports nutrition communication and marketing : an Indian perspective / Joyeta Ghosh -- Packaging : a tool for controlling food waste / A.V.P.S. Chakravarthi and Dilip Ghosh -- Traditional food systems : going backwards to move forward towards finding solutions to nutritional problems / Vilas Ramrao Shirhatti, Sandesh J. Marathe, Nirali N. Shah, and Rekha S. Singhal -- Behavioural nutrition / Ruby Sound -- Nutritional marketing / Gillian Fish and Despina Lord -- Supply chain challenges in nutraceutical manufacturing companies : tools to combat COVID-hit business environment / Sanjaya Mariwala - Rise of nutraceuticals as FMHC products in India / Rajesh Kanthe and Rajendra Mohite -- The pursuit of natural medicine : a current perspective / Muhammed Majeed, Kalyanam Nagabhushanam, Priji Prakasan, and Lakshmi Mundkur -- Social marketing & responsibility. Improving health and nutrition behavior through a social marketing campaign / Diana Bogueva, Dora Marinova, and Ross Gordon -- Social media as a new platform for nutritional and health messages / Jessica Lynn Campbell and Diana Bogueva -- Supporting healthy eating behaviour through social marketing / Julia E. Carins and Sharyn R. Rundle-Thiele -- Consumer perception & insight. Cross-cultural perspective on nutrition and health claims / Alina-Ioana Gostin and Patrick McNamara - Consumer-centric innovation in food and nutrition industry / Pooja Passi and…
  note: edited by Dilip Ghosh, Diana Bogueva, R. Smarta.
  note: Includes bibliographical references and index.
  subject:
    topic: Nutrition
  subject:
    topic: Food
    topic: Marketing
  subject:
    topic: Communication in public health
  subject:
    topic: Food industry and trade
  subject:
    topic: Nutrition
    geographic: India
  subject:
    topic: Food
    geographic: India
    topic: Marketing
  subject:
    topic: Communication in public health
    geographic: India
  subject:
    topic: Food industry and trade
    geographic: India
  subject:
    topic: Social marketing
  subject:
    topic: Consumer satisfaction
  subject:
    topic: Public health
  subject:
    topic: Nutritional Sciences
  subject:
    topic: Diet, Healthy
  subject:
    topic: Holistic Health
  subject:
    topic: Social Marketing
  subject:
    topic: Consumer Behavior
  subject:
    topic: Public Health
  subject:
    geographic: India
  subject:
    topic: Nutrition
  subject:
    topic: Communication en santé publique
  subject:
    topic: Nutrition
    geographic: Inde
  subject:
    topic: Communication en santé publique
    geographic: Inde
  subject:
    topic: Marketing social
  subject:
    topic: Consommateurs
    topic: Satisfaction
  subject:
    topic: Santé publique
  subject:
    topic: public health
  subject:
    topic: Communication in public health
  subject:
    topic: Food industry and trade
  subject:
    topic: Food
    topic: Marketing
  subject:
    topic: Nutrition
  subject:
    geographic: India
  classification: RA784
  classification: 613.2
  related item:
    title info:
      title: Nutrition science, marketing nutrition, health claims, and public policy
    origin info:
      publisher: Amsterdam : Academic Press, 2023
    identifier: (OCoLC)1355045431
  identifier: 9780323856164
  identifier: 0323856160
  identifier: 9780323856157
  identifier: 0323856152
  identifier: 9780323856164 Ingram Content Group
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 230501
    record change date: 20260327174329.9
    record identifier: in00005771680
    language of cataloging:
      language term: eng