http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
leading, managing and commercializing innovative technologies
1 online resource (xxxiii, 648 pages) : color illustrations
Section I. Understanding biotechnology entrepreneurship -- What is biotechnology entrepreneurship? / Craig Shimasaki -- A biotechnology entrepreneur's legacy - Henri A. Termeer's story and his advice to entrepreneurs / Henri A. Termeer -- A biotechnology entrepreneur's story: from start-up to international contract development and manufacturing organization / Magda Marquet and François Ferré -- Seven characteristics of successful biotechnology leaders / Lynn Johnson Langer -- Section II. Overview of the biotechnology industry -- Unleashing the promise of biotechnology to help heal, fuel, and feed the world / James C. Greenwood -- Five essential elements and regional influences required to grow and expand a biotechnology cluster or hub / Craig Shimasaki -- Section III. The human capital component -- Building, managing, and motivating great teams / Arthur A. Boni, Gergana Todorova and Laurie R. Weingart -- Building human relationship networks / Tom D. Walker -- Mentorship: Why you need a team of mentors to be successful / Craig Shimasaki -- Section IV. The innovative technology component -- Understanding biotechnology product sectors / Craig Shimasaki -- Technology opportunities: evaluating the idea / Craig Shimasaki -- Understanding biotechnology business models and managing risk / Craig Shimasaki -- Directing your technology toward a market problem: What you need to know before using the business model canvas? / Craig Shimasaki -- Section V. The emerging biotechnology enterprise -- Company formation, ownership structure, and securities issues / Craig C. Bradley -- Licensing the technology: Biotechnology commercialization strategies using university and federal labs / Steven M. Ferguson and Uma S. Kaundinya -- Intellectual property protection strategies for biotechnology innovations / Gerry J. Elman and Jay Z. Zhang -- Section VI. The financial capital component -- Sources of capital and investor motivations / Craig Shimasaki -- How investors really make decisions: What entrepreneurs need to know when raising money / Konstantin S. Kostov -- Securing angel capital and understanding how angel networks operate / Robert J. Calcaterra -- Understanding and securing venture capital: An entrepreneur's perspective / Craig Shimasaki -- Financial ramifications of funding a biotechnology venture: What you need to know about valuation and term sheets / Stephen M. Sammut -- Your business plan and presentation: Articulating your journey to commercialization / Lowell W. Busenitz -- Investor presentations: What do you need in an investor pitch deck? / Craig Shimasaki -- Section VII. Biotechnology product development -- Therapeutic drug development and human clinical trials / Donald R. Kirsch -- Integrating diagnostic products into the drug development workflow: Applications for companion diagnostics / John F. Beeler -- The development and commercialization of medical devices / Mark Byrne -- Commercialization and applications of agricultural biotechnology / Neal Gutterson -- Artificial intelligence: Emerging applications in biotechnology and pharma / David Sahner and David C. Spellmeyer -- Artificial intelligence in biotechnology: A framework for commercialization / Robert E. Wanerman, Gail H. Javitt and Alaap B. Shah -- Regulatory approval and compliances for biotechnology products / Norman W. Baylor and Donna-Bea Tillman -- The biomanufacturing of biotechnology products / John Conner, Don Wuchterl, ... Chris Allen -- Biotechnology products and their customers: Developing a successful market strategy / Craig Shimasaki -- Section VIII. Biotechnology market development -- Biotechnology product coverage, coding, and reimbursement strategies / Robert E. Wanerman and Susan Garfield -- Getting the word out: Public relations strategies to support biotechnology business goals / Joan E. Kureczka -- Section IX. The latter-stage biotechnology company -- Company growth stages and the value of corporate culture / Craig Shimasaki -- Biotechnology business development: The art of the deal / Jack M. Anthony, Philip Haworth and Gayle M. Mills -- Biotech-pharma collaboration-A strategic tool: Case study of Centocor / Lara V. Marks -- The emergence and transformation of China in biotechnology / Jimmy Zhimin Zhang -- Ethical considerations for biotechnology leaders / Gladys B. White -- Diverse career opportunities in the biotechnology and life sciences industry / Toby Freedman -- Common biotechnology entrepreneur mistakes and how to avoid them / Craig Shimasaki -- Summary. / Toby Freedman.
Includes bibliographical references and index.