Handbook of media economics /

Bibliographic Details
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Waldfogel, Joel, 1962- (Editor), Anderson, Simon P. (Editor), Strömberg, David (Editor)
Format:	eBook
Language:	English
Published:	Amsterdam : North Holland, an imprint of Elsevier, [2016]
Edition:	First edition.
Series:	Handbooks in economics.
Subjects:	Mass media > Economic aspects. Mass media > Political aspects. Médias > Aspect économique. Mass media > Economic aspects Mass media > Political aspects Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Volume 1A
Part I. Media Market Structure and Performance
1. Preference Externalities in Media Markets
2. The Advertising-Financed Business Model in Two-Sided Media Markets
3. Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media Markets
4. Advertising in Markets
5. Recent Developments in Mass Media: Digitization and Multitasking
6. Merger Policy and Regulation in Media Industries
Part II. Sectors
7. The Economics of Television and Online Video Markets
8. Radio
9. Newspapers and Magazines
10. The Economics of Internet Media
Volume 1B
11. Privacy and the Internet
12. User-Generated Content and Social Media
Part III. The Political Economy of Mass Media
13. Media Coverage and Political Accountability: Theory and Evidence
14. Media Bias in the Marketplace: Theory
15. Emprical Studies of Media Bias
16. Media Capture and Media Power
17. Media Capture: Empirical Evidence
18. The Role of Media in Finance
19. Economic and Social Impacts of the Media.