rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Coffee consumption and coffee industry strategies in Brazil
    sub title: a volume in the consumer science and strategic marketing series
  name:
    name part: Almeida, Luciana Florêncio de
    role:
      role term: editor.
  name:
    name part: Spers, Eduardo Eugenio
    role:
      role term: editor.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2020
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.
  note: edited by Luciana Florêncio de Almeida, Eduardo Eugenio Spers.
  note: Includes index.
  subject:
    geographic code: s-bl---
  subject:
    topic: Coffee industry
    geographic: Brazil
  subject:
    topic: Coffee industry
    geographic: Brazil
    topic: Marketing
  subject:
    topic: Café
    topic: Commerce
    geographic: Brésil
  subject:
    topic: Coffee industry
  subject:
    geographic: Brazil
  classification: HD9199.B7
  classification: 381.4564133730981
  related item:
    title info:
      title: Coffee consumption and coffee industry strategies in Brazil
    origin info:
      publisher: Oxford : Woodhead Publishing, 2019
    identifier: (OCoLC)1112370236
  related item:
    title info:
      title: Woodhead Publishing series in consumer science and strategic marketing
  identifier: 9780128147221
  identifier: 0128147229
  identifier: 9780128147214
  identifier: 0128147210
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 191007
    record change date: 20260327163424.6
    record identifier: in00005765358
    language of cataloging:
      language term: eng