rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Case studies in the traditional food sector
    sub title: a volume in the consumer science and strategic marketing series
  name:
    name part: Cavicchi, Alessio
    role:
      role term: editor.
  name:
    name part: Santini, Cristina
    role:
      role term: editor.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: enk
    date issued: 2019
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Case Studies in the Wine Industry aims to close the gap between academic researchers and industry professionals through real world scenarios and field-based research. The book explores how consumer and sensory science has been implemented in the wine industry to achieve certain goals, including the rejuvenation of product image, the shaping of new market places, the achievement of market differentiation and geographical diffusion, the achievement of customer loyalty, and the promotion of traditional features of the product. There is an emerging demand from wine industry professionals and undergraduate and postgraduate students who attend business and agricultural studies courses who want to gain practical information through real cases and field-based research.
  note: edited by Alessio Cavicchi, Cristina Santini.
  note: Includes bibliographical references and index.
  subject:
    topic: Food industry and trade
    topic: Marketing
    genre: Case studies
  subject:
    topic: Food preferences
    topic: Research
    genre: Case studies
  subject:
    topic: Préférences alimentaires
    topic: Recherche
    genre: Études de cas
  subject:
    topic: TECHNOLOGY & ENGINEERING
    topic: Food Science
  subject:
    topic: Food industry and trade
    topic: Marketing
  subject:
    topic: Food preferences
    topic: Research
  classification: TP370.5 .C38 2018
  classification: 664
  related item:
    title info:
      title: Case studies in the traditional food sector
    origin info:
      publisher: Duxford, United Kingdom : Woodhead Publishing is an imprint of Elsevier, [2019]
    identifier: (OCoLC)974698592
  related item:
    title info:
      title: Woodhead Publishing in food science, technology, and nutrition
  identifier: 9780081010464
  identifier: 008101046X
  identifier: 9780081010075
  identifier: 0081010079
  identifier: 9780081009444
  identifier: 0081009445
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NLE
    record creation date: 171113
    record change date: 20260327152825.3
    record identifier: in00005762755
    language of cataloging:
      language term: eng