Methods in consumer research. Volume 1, New approaches to classic methods /

"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest de...

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Bibliographic Details
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Ares, Gaston (Editor), Varela, Paula (Editor)
Format:	eBook
Language:	English
Published:	Duxford, United Kingdom : Woodhead Publishing, [2018]
Series:	Woodhead Publishing in food science, technology, and nutrition.
Subjects:	Consumers > Research > Methodology. Consumer behavior. Consommateurs > Recherche > Méthodologie. Consommateurs > Comportement. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Consumer behavior Consumers > Research > Methodology Electronic books.
Online Access:	Connect to the full text of this electronic book

Methods in consumer research.

Published 2018

Connect to the full text of this electronic book

eBook