APA (7th ed.) Citation

Fritz, M., & Berger, P. D. (2015). Improving the user experience through practical data analytics: Gain meaningful insight and increase your bottom line. Morgan Kaufmann, an imprint of Elsevier.

Chicago Style (17th ed.) Citation

Fritz, Mike, and Paul D. Berger. Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line. Amsterdam ; Boston: Morgan Kaufmann, an imprint of Elsevier, 2015.

MLA (9th ed.) Citation

Fritz, Mike, and Paul D. Berger. Improving the User Experience Through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom Line. Morgan Kaufmann, an imprint of Elsevier, 2015.