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Getting motivated by Ernest Dichter : the secret behind individual motivations by the man who was not afraid to ask "why?" /

Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of...

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Bibliographic Details
Main Author: Dichter, Ernest, 1907-1991
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: New York : Pergamon Press, ©1979.
Subjects:
Dichter, Ernest, > 1907-1991.
Dichter, Ernest, > 1907-1991
Motivation research (Marketing)
Motivation (Psychology)
Psychologists > United States > Biography.
Motivation
Études de motivation (Marketing)
Motivation (Psychologie)
Psychologues > États-Unis > Biographies.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Psychologists
United States
Electronic books.
Biography
Biographies
Biographies.
Online Access:Connect to the full text of this electronic book
Description
Summary:Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask ""Why?"" presents a collection of personal account of the life experiences of Ernest Dichter. This book provides several recollections in the personal experiences of the author arranged in such a way that they hang together as psychological chain reactions rather than in a chronological or systematic fashion. This book is organized into 27 chapters with each chapter representing a specific experience that depicts a lesson in life.
Item Description:Includes index.
Physical Description:1 online resource (xi, 198 pages) : illustrations
ISBN:9781483188812
1483188817