Dichter, E. (1979). Getting motivated by Ernest Dichter: The secret behind individual motivations by the man who was not afraid to ask "why?". Pergamon Press.
Chicago Style (17th ed.) CitationDichter, Ernest. Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask "Why?". New York: Pergamon Press, 1979.
MLA (9th ed.) CitationDichter, Ernest. Getting Motivated by Ernest Dichter: The Secret Behind Individual Motivations by the Man Who Was Not Afraid to Ask "Why?". Pergamon Press, 1979.
Warning: These citations may not always be 100% accurate.