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Public communication and behavior. Volume 1 /

Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. <br>The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, pri...

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Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Comstock, George (George A.) (Editor)
Format: eBook
Language:English
Language Notes:English.
Published: Orlando : Academic Press, 1986.
Subjects:
Communication > Social aspects.
Communication.
Social psychology.
Misinformation.
Communication
Psychology, Social
Psychologie sociale.
Information.
Mésinformation.
social psychology.
PSYCHOLOGY > Social Psychology.
Social psychology
Communication > Social aspects
Psychologie
Massenkommunikation
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. <br>The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior. <br>Social psychologists will find the book invaluable.
Item Description:Includes index.
Physical Description:1 online resource (viii, 319 pages)
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781483214214
1483214214
9781483219318
1483219313