Social media audits : achieving deep impact without sacrificing the bottom line /

This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.

Bibliographic Details
Main Author:	Gattiker, Urs E. (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford : Chandos Publishing, 2014.
Series:	Chandos social media series.
Subjects:	Social media. Internet marketing. Benchmarking (Management) Social Media Benchmarking Médias sociaux. Marketing sur Internet. Étalonnage concurrentiel. social media. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Marketing > Telemarketing. Internet marketing Social media Internet, web and social media Electronic books.
Online Access:	Connect to the full text of this electronic book

Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line.

by Gattiker, Urs E.
Published 2013

Connect to the full text of this electronic book

eBook