Building communities : social networking for academic libraries /

Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologie...

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Bibliographic Details
Main Author: Garofalo, Denise A.
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Language Notes:English.
Published: Philadelphia, PA : Chandos Pub. an imprint of Woodhead Pub., 2013.
Series:Chandos social media series.
Subjects:
Online Access:Connect to the full text of this electronic book

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245 1 0 |a Building communities :  |b social networking for academic libraries /  |c Denise A. Garofalo. 
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504 |a Includes bibliographical references and index. 
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505 0 |a Cover; Building Communities : Social networking for academic libraries; Copyright; Dedication; Contents; List of figures; Acknowledgements; About the author; 1. The whats and whys of social networking for academic libraries; Background; Role on campus; Why social media for academic libraries?; Rewards of social media participation; 2. How to approach the implementation of social media technologies; Planning; Community-building; Survey of academic librarians using social media; 3. Case studies of academic libraries and social media networking; Libraries. 
505 8 |a Analysis of the experiences shared in case studies4. First steps; Strategy for implementing social media; Skill set defined; Sample social media policies; 5. Make the connection: posting on social media; Just DO it; Basic Facebook how-to section; Basic Twitter How-to Section; 6. Evaluating the impact of social media in academic libraries; How to evaluate; What to evaluate and what tools to use; Mid-course adjustments; 7. Closing thoughts; Appendix 1: Survey questions; Appendix 2: Case study questions; Appendix 3: Tools and resources; Glossary; References; Bibliography; Index. 
520 |a Social media is here to stay. A robust social media campaign can provide academic libraries with a means to showcase library resources, highlight content and events, and attract students to sample what the library has to offer. Building Communities is a handbook to implement social media technologies for academic libraries. It is a guide to planning and implementing a successful social media campaign and evaluating its impact. This title covers: the beginning of social networking in the academic context; how to implement use of social media technologies; and evaluating their use. The final sec. 
546 |a English. 
650 0 |a Academic libraries  |x Information technology. 
650 0 |a Online social networks. 
650 0 |a Social media. 
650 6 |a Bibliothèques universitaires  |x Technologie de l'information. 
650 6 |a Réseaux sociaux (Internet) 
650 6 |a Médias sociaux. 
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