Safeguarding intangible assets /

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Bibliographic Details
Main Author:	Moberly, Michael D.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2014.
Subjects:	Corporate culture. Organizational behavior. Intangible property. Culture organisationnelle. Comportement organisationnel. Corporate culture Intangible property Organizational behavior Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

1. Intangible assets
2. Managing intangible assets
3. Intangible assets business transaction due diligence
4. New dimensions for company management
5. Company culture
6. Reputation risks and their management
7. Distinguishing intellectual property and intangible assets
8. Intangible asset training
9. Measuring performance of intangible assets
10. Insider risks and threats to intangible assets
11. Intangible asset strategist and risk specialist
12. Intangible assets in 2014 and beyond : where businesses must be!