Safeguarding intangible assets /

Provides strategies for preserving and enhancing a company's intangible assets such as patents, trademarks, copyrights, methodologies, and brand to increase its profitability, competitiveness, and sustainability.

Bibliographic Details

Main Author:	Moberly, Michael D.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford : Butterworth-Heinemann, 2014.
Subjects:	Corporate culture. Organizational behavior. Intangible property. Culture organisationnelle. Comportement organisationnel. Corporate culture Intangible property Organizational behavior Electronic books.
Online Access:	Connect to the full text of this electronic book