Multinational corporation subsidiaries in China : an empirical study of growth and development strategy /

This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strat...

Full description

Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Zhao, Jinghua
Format: eBook
Language:English
Published: Oxford, U.K. : Chandos Pub., 2012.
Series:Chandos Asian studies series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion.
Physical Description:1 online resource (1 volume) : illustrations
Bibliography:Includes bibliographical reference and index.
ISBN:9781780633329
1780633327
1306412579
9781306412575
9781780633336
1780633335