rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: other 51 weeks
    sub title: a marketing handbook for librarians
  name:
    name part: Welch, Lee
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: xna
    date issued: 2006
    edition: Revised edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: The title The Other 51 Weeks reflects the authors conviction that the concept of marketing for libraries goes far beyond the single week of promotional displays for Library and Information Week. There are many definitions of marketing but most come down to the same thing - it is the process of identifying and meeting client needs. Marketing is a vital building block in the process of managing and fostering our libraries. The book has an easy to follow step-by-step format to allow the reader to formulate his or her own marketing strategy. The book is intended to distil the theory and strip the hype from what is a simple but vital process that can assist todays libraries to thrive in a changing world. It puts marketing in its proper place in the librarians management tool kit. The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.
  note: Lee Welch.
  note: Includes bibliographical references and index.
  subject:
    geographic code: u-at---
  subject:
    topic: Libraries
    geographic: Australia
    topic: Marketing
  subject:
    topic: Libraries
    topic: Public relations
  subject:
    topic: Bibliothèques
    topic: Relations publiques
  subject:
    topic: Libraries
    topic: Marketing
  subject:
    topic: Libraries
    topic: Public relations
  subject:
    geographic: Australia
  classification: Z716.3
  classification: 021.7
  related item:
    title info:
      title: Topics in Australasian library and information studies ; no. 25
  identifier: 1876938900
  identifier: 9781876938901
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 140410
    record change date: 20260326200532.1
    record identifier: in00005754219
    language of cataloging:
      language term: eng