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Media equities : evaluation and trading /

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...

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Bibliographic Details
Main Author: Gasson, Christopher
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Cambridge : Woodhead, 1996.
Series:International equities series.
Subjects:
Mass media > Great Britain > Finance.
Mass media > United States > Finance.
Mass media > Great Britain > Accounting.
Mass media > United States > Accounting.
Stocks > Prices > Great Britain.
Stocks > Prices > United States.
Médias > Grande-Bretagne > Finances.
Médias > Grande-Bretagne > Comptabilité.
Actions (Titres de société) > Prix > Grande-Bretagne.
Actions (Titres de société) > Prix > États-Unis.
BUSINESS & ECONOMICS > Industries > General.
Mass media > Finance
Stocks > Prices
Great Britain
United States
Massamediaindustrie.
Economische aspecten.
Financiële aspecten.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
Item Description:Includes index.
Physical Description:1 online resource (xi, 235 pages) : illustrations
ISBN:9780857099983
0857099981