Forecasting company profits /
In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real worl...
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| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton :
CRC Press : Woodhead Pub.,
1998.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In the first book to look from a thoroughly practical perspective on the crucial business of profits forecasting, Fred Wellings provides an integrated approach to the theories which underpin the forecasting process. This approach also recognises the limitations faced by the outsider in the real world where both time and hard facts may be in equally short supply. It lays emphasis on the patterns of industrial and corporate behaviour and the forecaster's ability to recognise and anticipate these patterns. The first part of the book covers the industrial background within which the individual companies operate, and part two moves the forecaster on from the industry to the company. |
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| Physical Description: | 1 online resource (xiii, 201 pages) : illustrations |
| Bibliography: | Includes bibliographical references (page 195) and index. |
| ISBN: | 9781855739147 1855739143 |