Freemium economics : leveraging analytics and user segmentation to drive revenue /

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to ma...

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Bibliographic Details
Main Author:	Seufert, Eric Benjamin
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Waltham, Massachusetts : MK, [2014]
Series:	Savvy manager's guides.
Subjects:	Pricing. Bundling (Marketing) Marketing. Demand (Economic theory) Consumption (Economics) Computer software industry > Case studies. Economics. Economics Marketing Prix > Fixation. Vente groupée. Demande (Théorie économique) Logiciels > Industrie > Études de cas. Économie politique. marketing. economics. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Computer software industry Pricing Electronic books. Case Reports Case studies Case studies. Études de cas.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Chapter 1. The freemium business model
chapter 2. Analytics and freemium products
chapter 3. Quantitative methods for product management
chapter 4. Freemium metrics
chapter 5. Lifetime customer value
chapter 6. Freemium monetization
chapter 7. Virality
chapter 8. Growth.