rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Freemium economics
    sub title: leveraging analytics and user segmentation to drive revenue
  name:
    name part: Seufert, Eric Benjamin.
    role:
      role term: creator
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  genre: Case Reports
  genre: Case studies
  genre: Case studies.
  genre: Études de cas.
  origin info:
    place:
      place term: mau
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. By reading Freemium Economics, you will: Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel.
  table of contents: Chapter 1. The freemium business model -- chapter 2. Analytics and freemium products -- chapter 3. Quantitative methods for product management -- chapter 4. Freemium metrics -- chapter 5. Lifetime customer value -- chapter 6. Freemium monetization -- chapter 7. Virality -- chapter 8. Growth.
  note: Eric Benjamin Seufert.
  note: Includes bibliographical references and index.
  note: English.
  subject:
    topic: Pricing
  subject:
    topic: Bundling (Marketing)
  subject:
    topic: Marketing
  subject:
    topic: Demand (Economic theory)
  subject:
    topic: Consumption (Economics)
  subject:
    topic: Computer software industry
    genre: Case studies
  subject:
    topic: Economics
  subject:
    topic: Economics
  subject:
    topic: Marketing
  subject:
    topic: Prix
    topic: Fixation
  subject:
    topic: Vente groupée
  subject:
    topic: Marketing
  subject:
    topic: Demande (Théorie économique)
  subject:
    topic: Logiciels
    topic: Industrie
    genre: Études de cas
  subject:
    topic: Économie politique
  subject:
    topic: marketing
  subject:
    topic: economics
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Industrial Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Management Science
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Organizational Behavior
  subject:
    topic: Economics
  subject:
    topic: Bundling (Marketing)
  subject:
    topic: Computer software industry
  subject:
    topic: Consumption (Economics)
  subject:
    topic: Demand (Economic theory)
  subject:
    topic: Marketing
  subject:
    topic: Pricing
  classification: HF5416.5 .S48 2014eb
  classification: 658.8/16
  classification: Online Book
  related item:
    title info:
      title: Freemium economics
    name:
      name part: Seufert, Eric Benjamin.
    identifier: (DLC) 2013037659
    identifier: (OCoLC)858778325
  related item:
    title info:
      title: Savvy manager's guides
  identifier: 9780124166981
  identifier: 0124166989
  identifier: 9781306282123
  identifier: 1306282128
  identifier: 9780124166905
  identifier: 0124166903
  identifier: CL0500000387 Safari Books Online
  identifier: 5F6A76E3-F877-4C49-9FC0-C27ABC404638 OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: N$T
    record creation date: 140102
    record change date: 20260326195728.2
    record identifier: in00005753371
    language of cataloging:
      language term: eng