Practical web analytics for user experience : how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
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| Format: | eBook |
| Language: | English |
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Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more. |
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| Physical Description: | 1 online resource (xv, 234 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780124046948 0124046940 |