rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: UI is communication
    sub title: how to design intuitive, user centered interfaces by focusing on effective communication
  name:
    name part: McKay, Everett N.
    name part: 1961-
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam
    publisher: Elsevier, Morgan Kaufmann
    date issued: [2013]
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: User interface design is a challenging, multi-disciplinary activity that requires understanding a wide range of concepts and techniques that are often subjective and even conflicting. Imagine how much it would help if there were a single perspective that you could use to simplify these complex issues down to a small set of objective principles. In UI is Communication, Everett McKay explains how to design intuitive user interfaces by focusing on effective human communication. A user interface is ultimately a conversation between users and technology. Well-designed user interfaces use the language of UI to communicate to users efficiently and naturally. They also recognize that there is an emotional human being at the other end of the interaction, so good user interfaces strive to make an emotional connection. Applying what you learn from UI is Communication will remove much of the mystic, subjectiveness, and complexity from user interface design, and help you make better design decisions with confidence. It's the perfect introduction to user interface design. Approachable, practical communication-based guide to interaction and visual design that you can immediately apply to projects to make solid design decisions quickly and confidentlyIncludes design makeovers so you can see the concepts in practice with real examples. Communication-based design process ties everything from interaction to visual design together.
  table of contents: Chapter 1. Communication design principles -- chapter 2. Interaction design -- chapter 3. Visual design -- chapter 4. Communicating to people -- chapter 5. A communication-driven design process -- chapter 6. UI design examples.
  note: Everett N McKay.
  note: Includes bibliographical references and index.
  subject:
    topic: User interfaces (Computer systems)
  subject:
    topic: Communication
  subject:
    topic: User-Computer Interface
  subject:
    topic: Interfaces utilisateurs (Informatique)
  subject:
    topic: Information
  subject:
    topic: COMPUTERS
    topic: User Interfaces
  subject:
    topic: Communication
  subject:
    topic: User interfaces (Computer systems)
  subject:
    topic: Kommunikation
  subject:
    topic: Användargränssnitt
  classification: QA76.9.U83 M443 2013eb
  classification: 005.4/37
  related item:
    title info:
      title: UI is communication
    name:
      name part: McKay, Everett N., 1961-
    origin info:
      publisher: Amsterdam : Elsevier, Morgan Kaufmann, [2013]
    identifier: (DLC) 2013004824
    identifier: (OCoLC)839312817
  identifier: 9780123972873
  identifier: 0123972876
  identifier: 9780123969804
  identifier: 0123969808
  identifier: 2013004824
  identifier: 1F214522-D6A2-448E-8A4D-2228DD362EBA OverDrive, Inc.
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 130618
    record change date: 20260326194918.5
    record identifier: in00005752466
    language of cataloging:
      language term: eng