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Crisis management at the speed of the internet : trend report /

Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team re...

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Bibliographic Details
Main Author: Hayes, Bob
Corporate Author: ScienceDirect (Online service)
Other Authors: Kotwica, Kathleen
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier : Security Executive Council, 2013.
Series:Security Executive Council risk management portfolio.
Subjects:
Corporate image.
Corporations > Public relations.
Public relations.
Public Relations
Entreprises > Image.
Sociétés > Relations publiques.
Relations publiques.
corporate image.
public relations.
COMPUTERS > Data Transmission Systems > General.
COMPUTERS > Networking > Vendor Specific.
Public relations
Corporate image
Corporations > Public relations
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Provides an overview of the potentially harmful impact of social media communication on corporate reputation, explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training.
Physical Description:1 online resource (x, 28 pages)
Bibliography:Includes bibliographical references.
ISBN:9780124115910
0124115918