Content licensing : buying and selling digital resources /

Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing...

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Bibliographic Details
Main Author: Upshall, Michael
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford : Chandos, 2009.
Series:Publishing series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. Practical tips for cost-effective licensingGuidance on how to ensure the most effective use is made of electronic resourcesInvaluable for publishers, libraries and distributors.
Item Description:Title from PDF title page (viewed on Mar. 15, 2013).
Physical Description:1 online resource (xviii, 240 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9781780632148
1780632142