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Cruise to success : How to steer your way through the murky waters of marketing your library /

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Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.

Bibliographic Details
Main Author: Phillips, Loreen S.
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford [Oxford] : Chandos Publishing, 2009.
Series:Chandos information professional series.
Subjects:
Libraries > Marketing.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Bibliotecas > Marketing
Libraries > Marketing
Marketing
Öffentlichkeitsarbeit
Bibliothek
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
Physical Description:1 online resource (1 ebook (134 pages))
Bibliography:Includes bibliographical references and index.
ISBN:9781780630021
1780630026