The brave new world of publishing : the symbiotic relationship between printing and book publishing /

This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The bo...

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Bibliographic Details
Main Author:	Breede, Manfred H.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford [England] : Chandos Publishing, 2008.
Series:	Publishing series.
Subjects:	Publishers and publishing > History. Printing > History. Book industries and trade. Imprimerie > Histoire. Livres > Industrie. CRAFTS & HOBBIES > Book Printing & Binding. DESIGN > Book. TECHNOLOGY & ENGINEERING > Technical & Manufacturing Industries & Trades. Book industries and trade Printing Publishers and publishing Elektronisches Publizieren Electronic books. History
Online Access:	Connect to the full text of this electronic book

Description
Summary:	This books is aimed at publishers, librarians, printers, communications professionals and anyone who has an interest in the past, present and future of the book. It chronicles the early beginnings of printing technology and book publishing in the context of the book as a major cultural agent. The book discusses the print medium in light of challenges from non-paper communications technologies and how the book publishing industry can face these challenges in order to remain an important player in the extant multi-media market place by exploiting the technical and creative possibilities afforded by newer digital printing technologies.
Physical Description:	1 online resource (1 ebook (210 pages))
Bibliography:	Includes bibliographical references and index.
ISBN:	9781780632186 1780632185