rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Intersection
    sub title: how enterprise design bridges the gap between business, technology, and people
  name:
    name part: Guenther, Milan.
    role:
      role term: creator
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: xx
    place:
      place term: Place of publication not identified]
    publisher: Morgan Kaufmann
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: When people book a flight, search for colleagues, place an order, or apply for a job today, they do it using a variety of digital technologies and media. These interactions with an organization have become the basis for any business success, connecting a business to customers, employees, vendors and partners. For the people being addressed, these systems are more than just tools or media: they act as the face of the organization. Yet today, people find themselves dealing with an overwhelming mass of isolated information and disconnected IT tools that fail to make relevant information easy to find, functionality easy to use and goals easy to achieve. This book introduces a strategic design framework to consciously shape what people interacting with an organization will experience. This approach is called Enterprise Design. It cuts through the complexity of designing at an enterprise level to achieve consistency in the way an enterprise looks, behaves, and communicates with the help of business technology. The goal of this approach is to create an overarching design adapted for the various people and use contexts, ultimately leading to better individual experiences at each relevant touch point. The approach enables organizations to hide technical systems behind their purpose, making them less visible yet much more useful for people and business contexts they are designed for. The book is broken into three main parts. In the first part, Enterprise Design is explored and defined. In the second part, a conceptual design framework is laid out, and in the final part, details and methods of putting the framework into action are covered. Using this approach, businesses can make better design decisions, which result in an integrated system that provides relevant touch points for those interacting with them. This methodology will enable executives to apply design thinking and practice to strategic problems by bridging people, business, and technology viewpoints and turning thi…
  table of contents: pt. 1. Thoughts on enterprise design -- pt. 2. The enterprise design framework -- pt. 3. The enterprise design approach.
  note: Milan Guenther.
  note: Title from publisher data.
  note: Includes bibliographical references and index.
  subject:
    topic: User interfaces (Computer systems)
    topic: Design
  subject:
    topic: Human-computer interaction
  subject:
    topic: Human-computer interaction
  subject:
    topic: User interfaces (Computer systems)
    topic: Design
  classification: QA76.9.U83 G84 2012
  classification: 004.01/9
  related item:
    title info:
      title: Intersection
    name:
      name part: Guenther, Milan.
    origin info:
      publisher: Waltham, MA : Elsevier, ©2013
    identifier: (DLC) 2012030725
    identifier: (OCoLC)793581648
  identifier: 9780123884350
  identifier: 0123884357
  identifier: 9780123884411
  identifier: 0123884411
  identifier: CL0500000214 Safari Books Online
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 121011
    record change date: 20260326192928.5
    record identifier: in00005750621
    language of cataloging:
      language term: eng