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Social information : gaining competitive and business advantage using social media tools /

"Outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots ... as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow ... The book specifica...

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Bibliographic Details
Main Author: Brown, Scott, 1964- (Author)
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford ; Cambridge ; New Delhi : Chandos Publishing, 2012.
Series:Chandos social media series.
Subjects:
Social media > Marketing.
Internet marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • A brief history of business and competitive information, and the rise of social tools
  • Social networks
  • Blogs and microblogs
  • Video, audio and images
  • Social search engines
  • The future of social information.