rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Content strategy at work
    sub title: real-world stories to strengthen every interactive project
  name:
    name part: Bloomstein, Margot.
    role:
      role term: creator
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: mau
    place:
      place term: Waltham, MA
    publisher: Morgan Kaufmann
    date issued: ©2012
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource
  abstract: Content is king. and the new kingmaker. and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem-and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content. so where's the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a solid content strategy framework and ways to implement in your business and with your clients Includes a multitude of case studies interviews both successes and failures from different industries and a variety of company types Details what you need to incorporate best practices such as resources, time, and budget.
  table of contents: How content strategy can help -- Designing cohesive experiences: introducing content strategy to design -- Embracing reality: incorporating content strategy into project management and information architecture -- Executing on content strategy through copywriting, curation, and aggregation -- Coupling content strategy with search engine optimization -- Improving content management with content strategy -- Grounding social media in content strategy -- Growing the business and getting to work.
  note: Margot Bloomstein.
  note: Includes bibliographical references and index.
  note: English.
  subject:
    topic: Internet marketing
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Information technology
    topic: Management
  subject:
    topic: Web site development
  subject:
    topic: Web sites
    topic: Design
  subject:
    topic: Marketing sur Internet
  subject:
    topic: Stratégie de marque
  subject:
    topic: Technologie de l'information
    topic: Gestion
  subject:
    topic: Sites Web
    topic: Développement
  subject:
    topic: Sites Web
    topic: Conception
  subject:
    topic: branding
  subject:
    topic: Branding (Marketing)
  subject:
    topic: Information technology
    topic: Management
  subject:
    topic: Internet marketing
  subject:
    topic: Web site development
  subject:
    topic: Web sites
    topic: Design
  subject:
    topic: Online-Marketing
  classification: HF5415.1265 .B575 2012
  classification: 658.8/72
  related item:
    title info:
      title: Content strategy at work
    name:
      name part: Bloomstein, Margot.
    origin info:
      publisher: Waltham, MA : Morgan Kaufmann, ©2012
    identifier: (DLC) 2011051520
    identifier: (OCoLC)761856727
  identifier: 9780123919229
  identifier: 0123919223
  identifier: 9780123919298
  identifier: 0123919290
  identifier: 1283434156
  identifier: 9781283434157
  identifier: 9786613434159
  identifier: 6613434159
  identifier: 2011051520
  identifier: 1108577:11011861 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 120214
    record change date: 20260326191223.3
    record identifier: in00005749405
    language of cataloging:
      language term: eng