rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  name:
    name part: Eliashberg, Jehoshua.
  name:
    name part: Lilien, Gary L.
    name part: 1946-
  name:
    name part: ScienceDirect (Online service)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: ne
    place:
      place term: Amsterdam
    place:
      place term: New York
    publisher: North-Holland
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xiv, 895 pages) : illustrations
  table of contents: Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao -- Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.
  note: edited by J. Eliashberg, G.L. Lilien.
  note: Includes bibliographical references and index.
  note: English.
  subject:
    topic: Marketing
    topic: Mathematical models
  subject:
    topic: Marketing
    topic: Management
    topic: Mathematical models
  subject:
    topic: Marketing research
    topic: Mathematical models
  subject:
    topic: Marketing
    topic: Modèles mathématiques
  subject:
    topic: Marketing
    topic: Gestion
    topic: Modèles mathématiques
  subject:
    topic: Marketing
    topic: Recherche
    topic: Modèles mathématiques
  subject:
    topic: Marketing
    topic: Management
    topic: Mathematical models
  subject:
    topic: Marketing
    topic: Mathematical models
  subject:
    topic: Marketing research
    topic: Mathematical models
  subject:
    topic: Marketing
  subject:
    topic: Wiskundige modellen
  subject:
    topic: Marketing
    topic: Modèles mathématiques
  subject:
    topic: Marketing
    topic: Gestion
    topic: Modèles mathématiques
  subject:
    topic: Marketing
    topic: Recherche
  subject:
    topic: Marketing
  classification: HF5415.122 .M38 1993
  classification: 658.8
  related item:
    title info:
      title: Marketing
    origin info:
      publisher: Amsterdam ; New York : North-Holland, 1993
    identifier: (DLC) 93010556
    identifier: (OCoLC)27936091
  related item:
    title info:
      title: Handbooks in operations research and management science ; v. 5
  identifier: 9780444889577
  identifier: 0444889574
  identifier: 93010556
  identifier: 1100351:10943631 Elsevier Science & Technology
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: OPELS
    record creation date: 120116
    record change date: 20260326191025.3
    record identifier: in00005749232
    language of cataloging:
      language term: eng