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Hospitality marketing : principles and practice.

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This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to...

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Bibliographic Details
Main Author: Bowie, David, 1951-
Corporate Author: ScienceDirect (Online service)
Other Authors: Buttle, Francis
Format: eBook
Language:English
Published: Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2011.
Edition:2nd ed.
Subjects:
Hospitality industry > Marketing.
Hotels > Marketing.
BUSINESS & ECONOMICS > Small Business.
Hospitality industry > Marketing
Hotels > Marketing
Electronic books.
Online Access:Connect to the full text of this electronic book

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