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Hispanic marketing : connecting with the new Latino consumer /

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"Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It's about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they ne...

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Bibliographic Details
Main Author: Korzenny, Felipe
Corporate Author: ScienceDirect (Online service)
Other Authors: Korzenny, Betty Ann, 1933-
Format: eBook
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, ©2012.
Edition:2nd ed.
Subjects:
Hispanic American consumers.
Consumer behavior > United States.
Target marketing > United States.
Consommateurs américains d'origine latino-américaine.
Consommateurs > Comportement > États-Unis.
Cibles (Marketing) > États-Unis.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior
Hispanic American consumers
Target marketing
United States
Electronic books.
Online Access:Connect to the full text of this electronic book
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