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Events feasibility and development : from strategy to operations /

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Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?". With a user-friendly learning structure cont...

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Bibliographic Details
Main Author: O'Toole, William, 1951-
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford : Butterworth-Heinemann, 2011.
Series:Events management series.
Subjects:
Special events > Management.
Special events > Economic aspects.
Événements spéciaux > Aspect économique.
Special events > Management
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Event Strategy; Preparing the Strategy; Event Support: Directing the Development; Implementation of the Strategy; Techniques and Tools for Event Development; Building Competency: Associations, Awards and Training; Management Models and the Business Case; Setting up the Management System; Event Management Processes; Event Management Processes
  • Section Two; Event Metrics and Checklists; Event Operations: Upstream Design; Case Studies; Dictionary of Terms.