Technology entrepreneurship : creating, capturing, and protecting value /
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineerin...
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Language Notes: | English. |
| Published: |
Burlington, MA :
Academic Press,
©2010.
|
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog. |
|---|---|
| Physical Description: | 1 online resource (xxvii, 562 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780080922881 0080922880 1282754963 9781282754966 9786612754968 6612754966 |